The Equishox rubber horse revolutionises the approach to addressing welfare issues in horse racing. Entrusted with crafting all video content for the website, our project was centered on highlighting the beauty of the horse and the sport, emphasizing the care and dedication involved. The Equishox shoe represents a significant step forward in driving the industry towards greater welfare standards.
I was assigned the challenge of showcasing the features of Equishox rubber shoes within a 30-second window. Utilizing a backdrop and an eldercrome to rotate the product, alongside a macro lens, I embarked on this project. Remarkably, from shooting to editing, the entire process was completed within a swift 4-hour timeframe.